Challenge
Your campaigns drive traffic. Your forms collect names. But between the form fill and the first sales touch, nobody knows which of those names are actually worth pursuing.
You’re routing leads on job titles and company size because that’s all the CRM has. No buying signals. No tech stack data. No ICP scoring. Your MQL definition is “filled out a form.” Your SQL definition is “sales didn’t hang up.”
5–10% of accounts in your ICP are in-market right now. The rest is noise — but your team can’t tell the difference because every lead looks the same in the CRM.
Your lead gen isn’t broken. You’re just routing blind.
Your reps spend 15 minutes before every call tab-surfing. LinkedIn. Company website. Crunchbase. Piecing together whether this person is even worth their time.
Across 30 calls a day, that’s half the team’s selling hours gone — not selling, but researching.
Then there’s the speed-to-lead problem. A demo request lands and sits in the queue while someone manually qualifies and routes it. By the time a rep picks up the phone, the prospect has already booked a call with a competitor who responded in 3 minutes.
The CRM has a name, an email, and a company. That’s it. No seniority. No headcount. No funding stage. No buying signals. Every lead looks identical until a rep wastes 15 minutes figuring out it shouldn’t be in their queue.
Your reps aren’t slow. They’re flying blind.
Leadership asks “why are we losing deals?” every QBR. You pull up the CRM. Closed-lost reason: blank. Or “Other.” Twelve months of deal history and zero signal on what separates wins from losses.
Your enrichment coverage is somewhere in the low 40s. Half your records are incomplete. You’re exporting CSVs to fill gaps, managing credit balances, and running the same fire drill every quarter — deduplicate, backfill, rebuild segments, hope the forecast holds when someone asks you to call the number.
67% of enterprises don’t trust their revenue data. If your CRM is your source of truth, how much of it is actually true?
How it works
A lead hits your form. Before anyone opens the CRM, the pipeline has already pulled real-time web data on their company — funding, headcount, tech stack, hiring activity — scored them against your ICP, and routed them.
High-fit? Straight to sales. Mid-fit? Nurture sequence. Low-fit? Suppressed before they waste anyone’s time.
No manual scoring rules. No guesswork. Segments built on live buying signals — not just who filled out a form.
Here’s what happens to a lead that hits your form:
| Field | What your CRM has | After enrichment | |
|---|---|---|---|
| Name | Sarah Chen | Sarah Chen | |
| Company | Relay.app | Relay.app · B2B SaaS · 85 emp · Series B ($22M) | |
| Source | Webinar | Webinar | |
| ICP Score | — | 92 — Strong Fit | |
| Buying Signals | — | Hiring 3 SDRs · Clay user · New VP RevOps | |
| Route | — | SQL → AE Queue |
Sarah goes from “webinar attendee” to “high-fit SQL routed to your AE” — before anyone checks their inbox.
Every lead that hits the CRM gets a full prospect brief — automatically. Title, seniority, company intelligence, funding stage, decision-maker detection, buying signals. All there before your rep picks up the phone.
Hot leads get routed in minutes, not hours. Round-robin, territory-based, or account-matched — your rules, enforced without Slack threads or someone manually triaging in the CRM.
Here’s what your SDR sees before they pick up the phone:
| Field | What your CRM has | After enrichment | |
|---|---|---|---|
| Name | Sarah Chen | Sarah Chen | |
| s.chen@relay.app | s.chen@relay.app · Verified | ||
| Title | — | VP of Revenue Operations | |
| Decision Maker | — | Economic Buyer | |
| Company | Relay.app | Relay.app · 85 emp · Series B · $22M raised | |
| Buying Signals | — | Hiring 3 SDRs · Clay user · Searching “enrichment API” | |
| Priority | — | High → Routed to AE |
Sarah’s the economic buyer at a company that just raised $22M and is hiring SDRs. Your rep knows all of this before they say hello. No LinkedIn tab. No guesswork.
Every record gets enriched — open deals, closed-won, closed-lost — with real-time firmographics, tech stack, and buying signals pulled from the live web, not a cached database.
The pipeline scores current deals against your win profile and surfaces the patterns that separate wins from losses. Coverage goes from the low 40s to the high 80s. Your CRM becomes an actual source of truth — not a system everyone works around.
Here’s what it looks like when you score a live deal against your win profile:
| Field | What your CRM has | After enrichment | |
|---|---|---|---|
| Deal | Vanta Growth | Vanta Growth | |
| ACV | $36K | $36K | |
| Company Intel | — | 450 emp · Series C · $110M raised · Salesforce + Clay | |
| Win Profile Match | — | 84% match | |
| Risk Flags | — | Stalled 14 days · No champion activity | |
| Close Probability | — | 72% |
This deal has an 84% win profile match but it’s stalled. That’s actionable intelligence — flag it for review before it slips to closed-lost with a blank reason field.
Pricing
The average Clay deployment costs £25-35K/year in platform fees. Add the person who builds the workflows, manages the credits, and exports the CSVs — and you’re at £60-80K.
This replaces both. The pipeline is built, maintained, and run for you. Real-time web data, unlimited records, no credit system, no seat fees.
£1,500 – £2,500/month. All API costs included.
Not ready for monthly? Send me a CSV, get it back enriched in 48 hours. £500. Compare the output against what you’re getting now.
Result
Every inbound lead scored, segmented, and routed — before your team opens the CRM.
Your campaigns target segments built on live buying signals, not form fills. MQL and SQL actually mean something. And when leadership asks which campaigns drove pipeline, you have the data to answer.
Full prospect brief on every lead. Research time drops to zero.
Speed-to-lead drops from hours to minutes. Reps walk into calls knowing who they’re talking to, what the company does, and whether this person can sign a cheque. Research time goes to zero. Selling time goes up.
Replaces Clay and the person who manages it. Unlimited records, real-time web data, no credit system. Version-controlled, scheduled, yours.
Enrichment runs on schedule — not as a quarterly fire drill. Win/loss analysis backed by actual data, not blank CRM fields. Board decks tell a story you can defend because the numbers behind them are real.